2020 is destined to be an extraordinary year for Vape in China. From manufacturers to distributors and stores, there will be a major reshuffle.
On the one hand Exseed Dabcool, the “Vape” national standard has entered the “under approval” stage, and the policy regulates the management of Vape; the “E-commerce Law” will also be officially implemented on January 1, 2019, which stipulates that all those engaged in the e-commerce industry must obtain relevant licenses And qualifications. On the other hand, market trends and Vape models have been quietly changing.
Just like the last words of CEO Joma Ollila on the day Nokia was acquired by Microsoft: “We did not do anything wrong, but for some reason, we lost.” After speaking, dozens of Nokia executives Can’t help crying!
From 2010 to 2018, Vape sales have increased by nearly 20 times. Vape users are estimated to be more than 35 million. China produces more than 90% of Vape, but consumption in the Chinese market only reaches 6%, which is far behind the US and EU markets. Even so, China Vape still has a market of more than 50 billion yuan! Timesvape Dreamer.
From the perspective of consumer groups, the Vape consumer group has gradually transformed from a player group to a smoker group. The market change is closely related to the development of iqos and the ban and the rise of nicotine salt technology. Judging Smoant from the search index, the user groups searching for Vape and searching for quit smoking have highly overlapped. Therefore, the main market forces in the future have basically locked the replacement cigarette market, and small cigarettes are already the general trend.
There are three main types of small cigarettes: disposable small cigarettes, cartridge-type small cigarettes and oil-filled small cigarettes. From the qualitative steam crave point of view of the small cigarette itself, its design is designed for the largest group of novices.
Secondly, from the current mainstream pod products on the market, whether it is in China or abroad, market practice has proved that pod-type pods dominate the mainstream adv vape. For example, Juul pod-type small cigarettes have an annual sales volume of tens of millions. Although China is not as fast as foreign countries, it has also reached the millions.
Because of the particularity and superior experience of the pod-type cigarettes, strong closed-loop repurchase consumption is formed, prompting consumers to continue to buy pods, thereby increasing customer stickiness and directly increasing the turnover and profit of operating stores. In terms of marketing strategies, merchants are also more willing to recommend this simple and practical cigarette replacement kit to promote the prosperity of the pod-type cigarette market. Ehpro Cold Steel!
Having experienced the painful experience of domestically produced routine oil, the customized routine nicotine salt e-liquid is exactly the same as the customized routine e-liquid. The soup is not changed. Therefore, after the decline of the big smoke e-liquid, the nicotine salt e-liquid has flourished again, and the low threshold is also a relatively large hidden danger for the later period.
From the perspective of market development, China’s small cigarette market will return to traditional channels, and major brands are already vigorously developing. The reason why traditional industries can endure for a long time lies in the severe crackdown on disrupting the market operation order, strict price control, prevention of collocation of goods, and guarantee of the interests of operators at all levels. Without the support of profit, the store will not have good service and after-sales, and the final result will be passed on to consumers.
If there is no profit, there will be no promotion and operating expenses. If the brand is difficult to grow and grow Dovpo Squonk Mod, it will be passed on to the store, and products without brand awareness will form a backlog of inventory and difficult to sell. The essence of business operation is profit, not feelings. But the profit margin is very large and the profit margin is very small, which is not conducive to the development of the brand and the market; the huge profit margin will be unbearable for consumers, and it is destined to not go long.
The speed at which new products of small cigarettes continue to be introduced, seems to have returned to the era of last year’s great smoke, and new boxes and new atomizers will come out every few days. Some of these products do not have long-term plans, and they can take advantage of the market’s enthusiasm. It is not difficult to create explosive products in the short term, but the difficulty is that they are popular in the long term.
Short-term popular products must have problems in supply control, product quality and price system control. Therefore, if you want to maintain the long-term development of the brand, you must abandon the idea of short-term speculation. Vape is now on the right track VEIIK Airo. The “Vape” national standard has been approved, and the “E-commerce Law” is about to be implemented. A small cigarette needs to have a good brand, good quality, good price control, and a product with capital to survive for a long time. Develop and grow.
The product positioning is wrong, the quality is not good, and the price control is not good. Products without a brand cannot survive. The product itself determines whether it can go, the model determines how far a product can go, and capital determines how wide a product can go.
The current Vape market does not have high brand awareness, but with the development of time IJOY Mystique Mesh Tank, novices’ brand awareness will gradually increase, and consumers’ choices will bring about a reshuffle of traditional online and offline stores. The combination of online and offline models will be a major trend, with offline channels for online diversion and online for offline promotion.
All in all, the development model of China’s Vape market will undergo a radical change in the future. It is important to accurately grasp the market trend and choose the right model and good method.